charleston business- jennifer glasgow is on a mission
jennifer glasgow is on a mission to help pets live longer, healthier lives—one app at a time
For Jennifer “Jenny” Glasgow, pets aren’t just companions—they’re family. As the Founder and CEO of Chubby Dog Nation®, Healthy Dog Nation®, and Fat Cat Society®, Jenny is pioneering a new era of pet care connected to preventive health, better nutrition, and tech-enabled support for pet owners. She envisions where dogs and cats live longer, healthier, and more active lives—supported by their beloved humans and their veterinarians.
As a veterinary technician, Jenny has seen the consequences of unchecked weight gain and poor nutrition in pets firsthand. “We see the chubby dogs come in and the doctors give great advice,” she shared. “But then we don’t see them again for another year. By then, they’re heavier, with more joint issues and internal health concerns.” Limited follow-up and worsening health sparked an idea that she couldn’t resist.
What began as Chubby Dog Nation® has turned into an app that helps dog owners stay consistent and proactive about their pets’ overall wellness. From daily activity tracking and diet plans to prescription reminders, vaccination alerts, and vet appointment coordination, the app serves as a digital assistant for dog parents who want or need help staying on track. The app even offers one free month of premium features for new users to explore all its benefits.
Fat Cat Society® which followed and has similar elements as Chubby Dog Nation®, has expanded Jenny’s reach to feline friends who often suffer from the same health challenges. Together, both platforms promote sustainable, vet-approved routines tailored to each pet’s needs. “Different breeds may not need completely different plans,” she explained. “But they may need different goals. A senior dog with arthritis isn’t going to benefit from the same plan as a two-year-old active puppy.”
To ensure every recommendation is based in veterinary science, Jenny collaborates closely with professionals in the field, most notably Dr. Rebecca Remillard, a world-renowned pet nutritionist. Together, they developed a “diet roadmap” for owners who might not currently have a vet or are unsure where to begin. “Cutting food portions in half may cause weight loss, but it can also deprive pets of essential nutrients,” Glasgow commented. “Working with a doctor is always best and advised.”
Now with hundreds of users across the country and recognition in Inventors Digest, Jenny is building more than apps—she’s building community. She serves as a mentor to other local entrepreneurs and is actively involved with Not One More Vet (NOMV), an organization addressing mental health and suicide prevention in the veterinary field. “There’s a highly disproportionate rate of suicide in our profession,” she said. “NOMV provides support and outreach that saves lives.”
This summer, Jenny’s leadership will be celebrated at the 2025 SC Women in Business awards hosted by Integrated Media Publishing in Greenville, SC—an honor that reflects her impact not only in pet health, but in entrepreneurship and advocacy.
Originally from Dallas, Jenny has resided in Charleston, South Carolina for nearly 30 years, and is still tied to her Texan roots. Her goals don’t stop at pet parents—she’s working to get Healthy Dog Nation into every animal shelter, where good health can make the difference between a dog finding their forever home or not.
Her advice for pet owners ready to make a change? It’s simple: Download the app. Commit to the plan. And treat your pet’s health like the priority it truly is.
